The MessageGrid blog
Practical guides on the WhatsApp Business API for Indian businesses: Meta fees, verification, templates and campaigns that customers actually reply to.
Meta's 1 October 2026 change: service messages are no longer free
From 1 October, replies inside the 24-hour customer service window start costing money beyond a monthly allowance. Here's what changes for Indian businesses and how to prepare this week.
Read the articleWhatsApp Business API pricing in India (2026): per-message fees explained
Meta now charges for each template message, not per conversation. The exact INR rates, how GST applies, and a worked example so you can budget with confidence.
How to get Meta Business verification approved: documents & common mistakes
Verification is the step that decides how fast you go live. The documents Meta accepts, how to match your details, and the mistakes that cause rejections.
Marketing, utility or authentication? Choosing the right WhatsApp template category
A marketing message costs about 7.5 times more than a utility message in India. How Meta categorises templates, with examples, so you pay the right rate and get approved first time.