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The fallback channel that never lets a message go unread

When WhatsApp can't deliver — no internet, uninstalled app, blocked number — SMS steps in automatically, so critical messages always land.

100%
Network coverage, no internet needed
<5 sec
Average delivery time
99%+
OTP delivery rate
Why SMS Still Matters

The one channel that always gets through

Automatic WhatsApp-to-SMS Fallback

Undelivered WhatsApp messages retry via SMS automatically — no manual monitoring needed.

OTP & Transactional SMS

Reliable one-time passwords, order alerts and account notifications that land in seconds.

Bulk Promotional SMS

Reach contacts who haven't opted into WhatsApp yet, without leaving them out of a campaign.

DLT-Registered Templates

Pre-approved for Indian telecom compliance, so your messages don't get blocked at the carrier level.

Delivery Reports

Real-time sent, delivered and failed status for every single SMS, not just campaign-level totals.

Two-Way SMS

Let customers reply, and route their responses straight into your shared MessageGrid inbox.

How It Works

Set it once, let it run automatically

1

Register Templates

DLT-compliant templates, approved quickly through our onboarding.

2

Set Fallback Rules

Decide exactly when SMS should kick in for a WhatsApp campaign.

3

Send & Monitor

Track delivery for bulk sends and automatic fallbacks alike.

Use Cases

What businesses use it for

OTP VerificationWhatsApp Delivery FallbackPayment RemindersAppointment ConfirmationsFlash Sale AlertsService Outage Notices
★★★★★

"OTP delivery through MessageGrid's SMS has been rock solid — the automatic WhatsApp fallback means we genuinely never miss a customer."

RS
Rahul Sharma
Operations Manager
FAQs

Questions about this product

When is SMS useful alongside WhatsApp? +

As a fallback when a WhatsApp message can't be delivered, and for customers who prefer SMS.

Do Indian SMS rules apply? +

Yes. Promotional and transactional SMS in India follow TRAI DLT registration rules. We guide you through templates and sender IDs.

Can I send OTPs by SMS? +

Yes, SMS works well for OTPs and alerts alongside WhatsApp authentication templates.

How is SMS priced? +

SMS is priced separately from WhatsApp plans. Contact us for rates based on your volume.

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