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Connect WhatsApp to the tools you already use

Plug-and-play integrations with no extra development, plus a REST API and webhooks for everything else.

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CRM & sales

Zoho

Send a WhatsApp welcome when a new lead is created, and log replies back to the lead.

Salesforce

Trigger follow-ups when an opportunity changes stage.

HubSpot

Message contacts when they enter a list or workflow.

Freshworks

Update customers on tickets and deals from your Freshworks tools.

Ecommerce & websites

Shopify

Order confirmations, shipping updates and abandoned cart reminders.

Wix

Capture website leads and reply to them on WhatsApp.

Accounting & operations

Tally

Share invoices and payment reminders straight from your accounts.

GIDDH

Send invoices and receivable reminders automatically.

Google Sheets

Send messages to rows in a sheet, and save replies back.

Marketing automation

WebEngage

Add WhatsApp as a channel in your customer journeys.

MoEngage

Run WhatsApp campaigns alongside push and email.

CleverTap

Trigger WhatsApp messages from user events and segments.

Product names are trademarks of their respective owners. Integration availability can depend on your plan and on each tool's own plan.

Your own systems

Send messages from any business software

Automated transactional messages from the systems you run every day.

CRM

Lead alerts, follow-ups and meeting reminders.

Ticketing

Ticket created, updated and resolved notifications.

ERP

Dispatch notes, invoices and stock alerts.

HRMS

Payslips, attendance and interview schedules.

POS

Digital bills and loyalty points after every purchase.

Ecommerce

Order, payment and delivery updates.

Developers

A REST API that scales from hundreds to millions of messages

Send templates and session messages, manage contacts, and receive delivery, read and reply events through webhooks. SDKs help you ship faster.

Send template messages with variables and buttons
Webhooks for sent, delivered, read, failed and incoming messages
Contact, opt-in and template endpoints
API keys per workspace, with role-based access

API integration and webhook support are included in the Business plan.

POST https://api.messagegrid.co.in/v1/messages
Authorization: Bearer YOUR_API_KEY

{
  "to": "+9198XXXXXXXX",
  "type": "template",
  "template": {
    "name": "order_shipped",
    "language": "en",
    "variables": ["Meera", "5512"]
  }
}

Illustrative request. Full API reference is shared with Business plan customers.

Integration FAQs

Common questions

Do I need a developer to connect an integration? +

Not for the plug-and-play integrations. Our team helps you connect them during onboarding. You only need a developer for custom API work.

Which plan includes the API? +

API integration and webhook support are included in the Business plan. Starter customers can upgrade anytime.

My software isn't listed. Can I still connect it? +

Usually, yes. Any system that can call a REST API or send a webhook can trigger WhatsApp messages. Tell us what you use and we'll suggest the best approach.

Can replies come back into my CRM? +

Yes. Incoming messages and delivery events can be sent to your system through webhooks.